Tony Cotrupe spent thirty five years in investment banking, private equity, and business consulting, and he breaks down what actually determines your business's value, why growth gets mistaken for worth, and how to build client trust that lasts.
Mark sits down with Tony Cotrupe, a business advisor who has spent thirty five years working with company owners across investment banking, private equity, and consulting. Tony opens every client relationship with the same three words: how can I help. From there, the conversation moves into what fair market value really means, the difference between a company that produces value and one that quietly consumes it, and the story of a packaging company that landed the biggest contract of its life and lost the company because of it.
Mark and Tony also get into the "if I don't do it, it doesn't get done" trap that keeps business owners chained to every decision, and the shift that happens when a leader starts asking his team to bring solutions instead of questions. The episode closes on KneeToKnee's standard wrap-up question, and Tony's answer lands closer to home than either of them expected.
Chapters
00:00 Introduction
01:58 The Three Words Tony Opens Every Client Call With
08:26 The Rearview Mirror Test For Your Business
13:43 What Fair Market Value Actually Means
16:31 The Contract That Almost Sank A Packaging Company
22:20 The Question KneeToKnee Asks Every Guest

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